American Dream Nut Butter

A 10-week look at in-platform Meta performance during a high-growth stretch of the account — from a 6.6x baseline to a 16.65x peak week, with new-customer acquisition efficiency building through late May.

ROLEDirector of Creative Strategy, Apex Brands

SOURCEMeta in-platform, NC data via Triplewhale

Campaign Totals

10 WEEKS · MAR 19 – MAY 27

Total Spend

$25,281

Total Purchases

4,208

Total Conversion Value

$255,419

Blended ROAS

10.1x

Average CPA

$6.01

New-Customer Purchases (Apr 16 – May 27)

150

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American Dream Nut Butter — Meta Performance Case Study

Peak performance week

Spend held nearly flat week-over-week, while purchases and conversion value nearly doubled — the sharpest efficiency gain of the period.

Best week of the case study

Apr 2 – Apr 8

Purchases up 79.6% and conversion value up 97.4% week-over-week on spend that grew just 0.4% — CPA dropped from $7.12 to $3.98.

16.65x

ROAS

776

Purchases

$51.5K

Conversion value

$3.98

Cost per acquisition

Spend vs. ROAS, week over week

ROAS climbed sharply into the early-April peak, then held in a strong 5x–15x band through late May, decoupled from week-to-week spend swings.

Weekly spend

Peak week spend

ROAS

New-customer acquisition momentum

Beginning Apr 16, NC ROAS more than doubled its opening level, peaking at 1.59x the week of May 14 — the strongest new-customer efficiency of the tracked period.

NC purchases

Peak NC week

NC ROAS

Weekly detail

Week	Spend	Purchases	ROAS	Conv. value	CPA
Mar 19–25	$2,704.39	304	6.61x	$17,873.09	$8.90
Mar 26–Apr 1	$3,077.31	432	8.47x	$26,068.83	$7.12
Apr 2–8	$3,090.57	776	16.65x	$51,452.44	$3.98
Apr 9–15	$2,716.20	653	15.18x	$41,205.06	$4.09
Apr 16–22	$1,839.17	254	7.61x	$13,998.33	$7.24
Apr 23–29	$2,343.66	434	11.50x	$26,953.07	$5.40
Apr 30–May 6	$3,243.22	347	14.83x	$19,342.18	$9.35
May 7–13	$2,590.63	265	5.17x	$13,380.76	$9.78
May 14–20	$1,578.27	382	14.37x	$22,675.54	$4.13
May 21–27	$2,097.86	361	10.71x	$22,470.04	$5.81