American Dream Nut Butter

A 10-week look at in-platform Meta performance during a high-growth stretch of the account — from a 6.6x baseline to a 16.65x peak week, with new-customer acquisition efficiency building through late May.

ROLEDirector of Creative Strategy, Apex Brands

SOURCEMeta In-Platform Reporting, NC Data via Triplewhale

Campaign Totals

10 WEEKS · MAR 19 – MAY 27

Total Spend

$25,281

Total Purchases

4,208

Total Conversion Value

$255,419

Blended ROAS

10.1x

Average CPA

$6.01

New-Customer Purchases (Apr 16 – May 27)

150

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American Dream Nut Butter — Meta Performance Case Study

Peak performance week

Spend held nearly flat week-over-week, while purchases and conversion value nearly doubled — the sharpest efficiency gain of the period.

Best week of the case study

Apr 2 – Apr 8

Purchases up 79.6% and conversion value up 97.4% week-over-week on spend that grew just 0.4% — CPA dropped from $7.12 to $3.98.

16.65x

ROAS

776

Purchases

$51.5K

Conversion value

$3.98

Cost per acquisition

Spend vs. ROAS, week over week

ROAS climbed sharply into the early-April peak, then held in a strong 5x–15x band through late May, regardless of week-to-week spend fluctuations.

Weekly spend

Peak week spend

ROAS

New-customer acquisition momentum

Beginning Apr 16, NC ROAS more than doubled its opening level, peaking at 1.59x the week of May 14 — the strongest new-customer efficiency of the tracked period.

NC purchases

Peak NC week

NC ROAS