EzyDog - Made for Adventure
A 10-week look at Google and Meta performance through a stretch of back-to-back promotions — Mother's Day, Memorial Day, Father's Day, and July 4th — without the audience fatigue that heavy promo cadences often bring.
No sign of audience fatigue
This period covered four straight promotions back to back. Comparing the first week to the last is a simple, honest check for burnout — and on both channels, purchase volume and cost per acquisition held up or improved.
Google: the conversion engine
GOOGLE ADSSpend stayed remarkably steady across the 10 weeks while ROAS ranged from 5.2x to 8.8x. The strongest week, May 25–31, lines up with the Memorial Day sale.
Meta: awareness, not last-click
Meta's ROAS held in a modest 1.5x–2.5x band most weeks — typical for a channel building awareness rather than closing last-click sales — before spiking to 4.31x the week of Jun 22–28 as a result of the Father's Day promo that ran Jun 19–22. Note: It's worth testing whether that timing points to a stronger male or gifting audience.