Nette — Sephora Launch Performance Case Study

Sephora Launch Performance — Case Study

Nette × Sephora — Mochi Banane Launch

A 10-week look at Nette's newest fragrance launch — from the May 22 teaser through the June 8 Sephora early-access window and the June 9 official launch, into seven weeks of sustained post-launch performance on Sephora.

ROLEDirector of Creative Strategy, Apex Brands

SOURCESephora Brand Portal & Meta In-Platform Reporting

Campaign Totals

10 WEEKS · MAY 18 – JUL 26

Total Sephora Sales

$184,153

Total Sephora Visits vs 27,589 (2025)

208,186

Early-Access Sign-Ups vs 1,209 (2025)

2,108

Cost Per Sign-Up

$1.31

Meta Ads Spend (Sephora)

$8,627

Average Sephora Conversion Rate

1.69%

Sephora carried the majority of demand during this window as the primary channel for the Mochi Banane launch.

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Nette — Sephora Launch Performance Case Study

The launch moment

This was the pivotal week of the launch — traffic and sales spiked harder than any other week in the window, and both landed well ahead of last year's pace.

Best week of the case study

Jun 8 – Jun 14

The results beat last year's equivalent week across the board: visits up 108%, sales up 350%, and the sign-up campaign grew 74% compared to last year's Lemon Puff launch (1,209 sign-ups).

57,294

Sephora visits

$72,688

Sephora sales

2.50%

Conversion rate

2,108

Sign-ups

Sephora: visits and sales, week over week

SEPHORA PORTAL

Traffic and sales built steadily through the sign-up push, spiked hard in launch week, then settled into a new baseline well above where the campaign started — even five to six weeks after launch.

Weekly visits

Launch week visits

Sales ($)

Meta: fueling the sign-up campaign

META ADS · SEPHORA

Spend ramped hardest in the two weeks before early access as the sign-up push scaled, peaking launch week alongside CTR — proof the account found its strongest creative and audience mix right as it mattered most.

Weekly spend

Launch week spend

CTR