Since the beginning of my career and professional education, I have been fascinated with the ever-evolving role of brands. I believe that staying true to a brand's essence is key to being a successful brand that resonates with its people.
Today I help brands foster deeper relationships by distilling what makes them who they are. After getting to know founders and their brands, I position them strategically by removing table stakes and helping them embrace a unique identity that is rooted in consumer insights. I've developed brand strategies for startups and companies like Peloton, YouTube, VaynerMedia, and Shoot My Travel.
I hold a Masters in Branding from the School of Visual Arts in NYC and a BFA in Graphic and Web Design from Miami International University of Art & Design. In my free time, I enjoy being part of creative communities such as Ladies Wine & Design and participate in design-related workshops and boot camps.
“Ericka is a self-starter, an attentive and kind strategist with a refined point of view. Her multicultural and multidisciplinary background allows her to bring a unique perspective to every project and to make informed recommendations to clients. She has contributed to our team and work tremendously, and I have no doubt she will be a fantastic addition to any strategy team.”