I’m a Brand Manager & Creative Director with 10+ years of experience leading strategy, messaging, and creative across sectors—from finance and wellness to tech, spirits, and food. My work sits at the intersection of brand clarity and creative resonance: I help teams distill who they are, articulate why it matters, and show up consistently across every touchpoint.
With a multidisciplinary background spanning brand strategy, copywriting, design, and creative project management, I bring both structure and soul to the process. I’ve collaborated with startups, agencies, and in-house teams across the U.S., Latin America, and Europe—on everything from naming systems to messaging frameworks, campaign oversight, brand launches, and multicultural research. Brands I’ve worked with include YouTube, Peloton, VaynerMedia, M&T Bank, Cenote Tequila, and Buffalo Wild Wings.
Born and raised in El Salvador, I bring a sharp lens for audience nuance—especially when it comes to Hispanic/Latino, LGBTQ+, and multicultural markets. I’m passionate about making strategy actionable, turning insights into tools, and helping brands move forward with clarity, confidence, and intention.
Let’s connect—I'm always open to thoughtful collaborations and creative partnerships!
“Ericka is a self-starter, an attentive and kind strategist with a refined point of view. Her multicultural and multidisciplinary background allows her to bring a unique perspective to every project and to make informed recommendations to clients. She has contributed to our team and work tremendously, and I have no doubt she will be a fantastic addition to any strategy team.”
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