Brand Manager & Creative Director
Brand Manager & Creative Director
Lex is a welcoming space for LGBTQIA+ people to build relationships, queer community, and connection through conversation and expression. If it’s queer, it’s on Lex. Lex was seeking a rebrand to help them move from being perceived as a queer space for romantic relationships towards a queer space for platonic relationships.
Agency: &Walsh
“Ericka is analytical, hardworking, easy to work with, and an overall wonderful team player. She has a natural talent for strategy and performs beyond her years... Ericka proved herself to be a key player in the development of a verbal strategy for an LGBTQ+ community app (Lex) that required a unique TOV & messaging framework that could help separate them from other online social spaces out there.”